For the 70 days project, I created the letters of the alphabet, from A-Z all caps, a-z all lower case, numbers 0-9, and 8 punctuation marks with a 3D effect. I asked ten of my friends to send me seven of their favourite songs, so I could listen to one of them on repeat for 30 minutes while creating my daily letter form. Currently, our modern world needs creative thinking more than ever. And as designers, it is important to be innovative and incorporate our creativity in our work. The main concept behind this project was to show that music has a powerful effect on our minds and can impact our creativity. Pushing this project further, I chose my letters to be part of branding for a music festival called “Music Land.”