Despite all the challenges TIFF faced in 2021, there were still moments to cherish, experiences to remember, and many films to celebrate. The challenge with developing the annual report was to find a common theme relatable to company values, mission and the 2021 year. The theme for the 2021 annual report was “Shift In.” It reflected both the transformation in 2021 with the COVID-19 Pandemic and the ever-changing field of film. The use of typography helped to portray the different aspects of TIFF that continue to influence, evolve, and shift into its next shape.